Zero waste, bulk, is emerging as a more responsible, sustainable, economical and ecological solution. The concept is to eliminate the use of plastics as much as possible in favour of bulk. Consumers can use their own containers, jars or bags, or borrow those from the seller, which are of course returnable. Today, the trend of bulk consumption is growing in France. Would you like to open a store without packaging? The challenge is huge, so read this guide carefully before embarking on the project.

General regulations

The bulk initiative is attracting more and more sellers. No diploma is required, however, various regulations are mandatory to open the store. First of all, the professional must register with the trade register. He must also comply with the standards for fresh, organic and dietary products. Bulk goods require impeccable hygiene conditions. Therefore, the place of distribution is constantly monitored by approved certification bodies. Moreover, as it is an establishment open to the public, the outlet must comply with accessibility standards for the disabled. Be also attentive to certain specific rules imposed by law concerning the bulk activity in order to avoid legal repercussions. For example, weighing instruments that must be checked by a certified body every two years.

Marketing strategy

Know that with the organic, bulk and waste-free concept your project is won in advance. Although it has not yet been adopted by everyone, this type of business is starting to take off. For several years now, people have been insisting on reducing the amount of waste, especially plastics, in order to preserve the environment. So opening a bulk store is not so difficult. Point out the phenomenon of overpackaging and its impact on the environment. It's a daunting subject indeed, which pushes consumers to be more eco-responsible.

Market research

It is true that the market without packaging is still very large, yet market research is still essential.  Indeed, the location, type of product, price, characteristics of the population must be well thought out for the success of the project. You can then conclude whether the market can still support the arrival of a new business. Once you have carried out these analyses, take an interest in the competitors: how many of them are there, where are they located, how much space do they have available, etc. The goal is to stand out from your competitors in order to attract more customers.