The job of business coach did not exist 20 years ago. Today, there are more than 20,000 of them offering the service of coaching in companies. So how do you choose between the myriad offers on the market? Here are three key points that will help you.
Before making the selection, you must take stock of your Company. What is the reason for this? You need to define your coaching needs in advance. The goal is to facilitate the choice of your coach’s level of education. Indeed, the latter must have at least the same diplomas as the people to be coached. The ideal is even to recruit a person with a higher level of education than the manager of the company. For example, if you want advice in personal development, you should prioritize people with strong skills in this area.
In addition, attach importance to the training that the person has taken before becoming a corporate coach. Be aware that he or she must have a certification issued by a major coaching school. Training or an internship with a world-renowned coach is a plus.
Experience makes the difference
The second important selection criterion is experience. Avoid hiring novices in this area. The reason is simple, the life of your company is in the hands of the coach. Bad advice can have detrimental effects on your business. Therefore, the person must have at least 3 years of experience as a business coach. To verify this, ask for client references in the application form. For this purpose, you will also have the opportunity to ask for the opinions of former clients.
The price is the last essential point that will help you choose a business coach. Just keep in mind that it is not the person who offers a high price that is the most effective. Make price comparisons. Consider the person’s experience. Indeed, the ideal is a consultant who knows how to offer the best skill/experience/price ratio.
You can also find price ranges on the forums or on specialized sites. This practice is advantageous in case you have a limited budget.
All in all, you have seen the three important points to consider before recruiting a business coach. You can add other elements according to your needs.