More often than not, the managers of a company are alone with the number of tasks they will have to manage, hence the interest in using business coaching to learn how to manage and optimize their time. In the past, business coaching was only intended for executives of large companies, but today it has become a major development tool for small and medium sized businesses. But what is it really used for?
Like any coaching program, business coaching consists in assisting business leaders so that they learn to become autonomous and capable of making the right decisions for the development of the company. The training then aims to develop the entrepreneurial potential of the manager so that he can effectively manage each phase of the company’s life from creation through growth to the transfer of activity.
Usually intervening in three areas, i.e. optimising profitability, time management and team management, vocational training can however deal with more specific themes depending on the sector of activity.
In most cases, the main goal of business coaching is to help business leaders who wish to quickly achieve the company’s development objectives to become excellent in the performance of their duties. Usually an expert in their sector of activity and their profession, a business leader does not always have the entrepreneurial skills required to successfully carry out the role of a leader (lack of training or time, experience or confidence). The coach will then be able to accompany him and help him to progress in each phase of his company’s growth.
. An outside view and tailor-made advice to improve your entrepreneurial skills.
. Improved time management to better focus on priorities .
. Ease of adapting the actions to be carried out according to the company’s situation: new competitor, recruitment concerns …
By hiring a professional executive coach, you will also be able to benefit from the advice and opinions of an outside professional on the actions to be taken to develop the company’s activity.
Executive training is coaching aimed first and foremost at accompanying the company director and then evaluating his effectiveness based on various indicators (turnover, customer satisfaction, profitability, etc.). First, the coach defines the vision and objectives of the program in order to orient the training according to your needs later on.
He will also encourage the motivation of the manager by focusing on the objectives set. Practical and theoretical training will also be put in place to develop certain skills or assimilate new knowledge essential to the manager to manage his business and boost sales. This training can for example focus on the tasks that are binding for the manager: managing employees, developing commercial activities.
The job of business coach did not exist 20 years ago. Today, there are more than 20,000 of them offering the service of coaching in companies. So how do you choose between the myriad offers on the market? Here are three key points that will help you.
Before making the selection, you must take stock of your Company. What is the reason for this? You need to define your coaching needs in advance. The goal is to facilitate the choice of your coach’s level of education. Indeed, the latter must have at least the same diplomas as the people to be coached. The ideal is even to recruit a person with a higher level of education than the manager of the company. For example, if you want advice in personal development, you should prioritize people with strong skills in this area.
In addition, attach importance to the training that the person has taken before becoming a corporate coach. Be aware that he or she must have a certification issued by a major coaching school. Training or an internship with a world-renowned coach is a plus.
The second important selection criterion is experience. Avoid hiring novices in this area. The reason is simple, the life of your company is in the hands of the coach. Bad advice can have detrimental effects on your business. Therefore, the person must have at least 3 years of experience as a business coach. To verify this, ask for client references in the application form. For this purpose, you will also have the opportunity to ask for the opinions of former clients.
The price is the last essential point that will help you choose a business coach. Just keep in mind that it is not the person who offers a high price that is the most effective. Make price comparisons. Consider the person’s experience. Indeed, the ideal is a consultant who knows how to offer the best skill/experience/price ratio.
You can also find price ranges on the forums or on specialized sites. This practice is advantageous in case you have a limited budget.
All in all, you have seen the three important points to consider before recruiting a business coach. You can add other elements according to your needs.
The Food Truck or restaurant truck is once again king in gastronomy. In fact, the idea is not new, it is inspired by an American concept that was once used to supply cowboys. Today, it is booming. Whether in the provinces or in the city, the Food Truck is making its way step by step into the habits of the French. Fast, high-quality cooking, this concept is much healthier than fast food. Many entrepreneurs are now interested in this system, but don’t know where to start. So, if you want to open a Food Truck, a practical guide would be useful before you start the adventure.
Market research is the most important step before going into business. Indeed, opening a food truck is not something that can be done overnight. Just like the restaurant, a more in-depth study of the customers, competitors and the business sector is required. You can then draw conclusions about the customer’s expectations: types of dishes, prices, quality of service, decorations, etc. Propose an original concept, something new that will set you apart from your competitors. Build your own identity with a nice name that is easy to remember. The decoration of your bodywork and shop window should also be eye-catching and highlight your product.
Since the Food Truck is a mobile business, you don’t need to rent commercial space. However, you will need to obtain the necessary authorisations and administrative procedures to ensure that your project will stand the test of time. Indeed, prior authorisation from the town hall or the prefecture is compulsory for use on the public domain. If you want to offer alcoholic beverages to your customers, you must have a special licence. This is a licence for drinks from the first two groups. Hygiene and safety training is also compulsory for any use of animal products. For the vehicle, it must be insured and meet ERP standards.
Rely on market research to find the right place. The location of the Food Truck must be strategic. Choose a corner that is sufficiently visible to all residents and passers-by. The chance with this concept is the possibility to move every day according to the customers. Unlike the restaurant, the Food Truck moves to follow the customers. This makes it possible to target different clienteles.
Zero waste, bulk, is emerging as a more responsible, sustainable, economical and ecological solution. The concept is to eliminate the use of plastics as much as possible in favour of bulk. Consumers can use their own containers, jars or bags, or borrow those from the seller, which are of course returnable. Today, the trend of bulk consumption is growing in France. Would you like to open a store without packaging? The challenge is huge, so read this guide carefully before embarking on the project.
The bulk initiative is attracting more and more sellers. No diploma is required, however, various regulations are mandatory to open the store. First of all, the professional must register with the trade register. He must also comply with the standards for fresh, organic and dietary products. Bulk goods require impeccable hygiene conditions. Therefore, the place of distribution is constantly monitored by approved certification bodies. Moreover, as it is an establishment open to the public, the outlet must comply with accessibility standards for the disabled. Be also attentive to certain specific rules imposed by law concerning the bulk activity in order to avoid legal repercussions. For example, weighing instruments that must be checked by a certified body every two years.
Know that with the organic, bulk and waste-free concept your project is won in advance. Although it has not yet been adopted by everyone, this type of business is starting to take off. For several years now, people have been insisting on reducing the amount of waste, especially plastics, in order to preserve the environment. So opening a bulk store is not so difficult. Point out the phenomenon of overpackaging and its impact on the environment. It’s a daunting subject indeed, which pushes consumers to be more eco-responsible.
It is true that the market without packaging is still very large, yet market research is still essential. Indeed, the location, type of product, price, characteristics of the population must be well thought out for the success of the project. You can then conclude whether the market can still support the arrival of a new business. Once you have carried out these analyses, take an interest in the competitors: how many of them are there, where are they located, how much space do they have available, etc. The goal is to stand out from your competitors in order to attract more customers.
Reforestation is defined as creating forests, i.e. planting trees on areas that were once forested but have been destroyed by phenomena such as deforestation, overexploitation, fires, overgrazing… It is often confused with reforestation, which is the afforestation of land that has remained untouched for a long time. Reforestation has a variety of benefits not only for restored ecosystems but also as a potential economic resource. Doing business with reforestation can be lucrative, but it requires long-term visions. Replanted trees are carbon sinks if they remain intact and are not destroyed by natural disasters or overexploitation. A reforestation company thus has a bright future because it invests for the long term.
The difference between reforestation and afforestation lies in the fact that with reforestation the actors have greater objectives not only in terms of the extent (surface area) of land to be reforested but also in terms of ecological quality. Moreover, reforestation is literally an attempt to rebuild a forest. Projects to plant trees are being set up all over the world, you only have to do some research on the internet to find non-profit organisations or a reforestation company.
Almost all the world’s forests are overexploited and threatened with extinction. Outside the forests are food resources. And with photosynthesis, they reduce the amount of CO2 in the atmosphere by becoming carbon sinks. Thus more and more people (individuals, governments, organizations …) are aware of the problem of deforestation and in some developed countries, companies working in reforestation are financed by their governments. A subsidized company remains lucrative.
According to the observations of scientists, the phenomenon of global warming on earth is tending to accelerate and has become irreversible. Reforestation is one of the solutions to mitigate or slow down this global warming. Companies working in the reforestation sector therefore have a bright future because they will benefit (as long as the forests are threatened) from subsidies from their governments through carbon compensation. A tree takes years to grow, so investing in reforestation is a long-term investment.
Today, more and more companies are focusing on home help. What is the reason for this? Because the population in France is constantly growing, but on the other hand, it is getting older. Home help services are therefore becoming more and more solicited. Entrepreneurs who rely on home services really see how successful a market it is.
As the population in France is becoming increasingly ageing, personal assistance companies are really in demand. People in advanced age find it very difficult to perform certain activities alone. Seniors are indeed dependent on others, in spite of themselves. They need help with housework, shopping, cooking and many other tasks. They even need help to get around. That is why personal assistance companies step in to provide them with the help they need. That is why it is interesting to rely on this kind of home care service because it is really a great help to the people concerned.
On the one hand, the population in France is ageing, but on the other hand, the family structure is gradually changing. Unfortunately, there are many single-parent families. And there are also a lot of births. As a result, each member of the family is not able to carry out the various activities related to the home well. Even babysitting can be harder for parents if there is only one parent. Personal assistance companies are much needed in such situations. The services offered may include child care, babysitting, cleaning, crafts, cooking and gardening. There are also more specific services such as school follow-up and private lessons for children.
People with disabilities do need help in all aspects of their lives. So personal assistance companies are really indispensable. The services provided will be much more specific for people with disabilities. They need help even with grooming, beauty care and of course with shopping, cleaning and transportation. Relying on personal assistance societies is therefore a profitable investment because practically everyone is looking for help today.
CBD, or legal cannabis, is increasingly being consumed around the world. But what exactly is CBD? What are the different products derived from this substance? What does the law say about these products? Here are the answers to all these questions so that you can understand why the market is booming at the moment.
CBD or cannabidiol is a substance found in hemp or cannabis. It belongs to the category of cannabinoids along with its cousin THC. Several studies have allowed researchers to affirm that cannabidiol is beneficial for general health and well-being. CBD is also known for its non-addictive properties. So what are the best known derivatives of cannabidiol?
First of all, you can find the oil in the CBD. It is often presented in a bottle with dropper pipettes. Other elements can be added to CBD oil, such as olive oil or terpene. The oil can also be packaged in capsules. The capsules will dissolve easily in the stomach and then release the oil. This makes it easier to consume.
Secondly, the e-liquids at the CBD are also popular with vaporisers. Several dosages are available to vary the taste of the e-liquid during vaporization. Thirdly, creams and balms can be found at the CBD in the cosmetics industry. Many users claim that CBD is beneficial for the skin.
As far as food is concerned, CBD is used today by several manufacturers of sweets. It has even become a marketing object for certain food industries. Finally, as DIY is fashionable, CBD crystals are also available in coffee shops and specialty stores. Oil and e-liquid can be made with the crystals. You can also mix them directly into a recipe.
Each country has its own legislation regarding cannabis consumption. In France, for example, the consumption of CBD is allowed because of the low THC content (less than 0.2%). Other countries allow cannabidiol only for therapeutic use. However, it is always advisable to find out about the legislation in your country before purchasing cannabidiol or CBD products.
Having a good marketing strategy that is both concrete and effective requires referring to a solid base based on several in-depth studies of the market and the main players inside and outside a company. This article will help you develop an effective marketing strategy for the success of your business.
The marketing strategy must aim to effectively establish a company or brand in the market. In other words, a marketing strategy aims to attract customers without even having to adopt a particular approach. No matter what your business is doing, developing an effective marketing strategy requires market research. Indeed, all the steps involved will depend on the analysis of supply and demand in the market. It may be an existing market or a market that is still to be created, but the approach to the studies to be carried out remains similar. More specifically, the strategy you will produce must be in line with the market. In particular, the supply, demand and behaviour of consumers as well as that of other market players must be studied. This will enable you to find the different opportunities that arise in the market and then enable you to develop your strategy effectively. A company that wishes to have a precise and detailed study of the market in order to have an effective marketing strategy can choose to ask for advice from professionals at Junior Entreprise for example.
In order to have an effective marketing strategy, it is important to have already planned the profile of the customer to whom a particular product or service is addressed. Indeed, the success of an advertising campaign requires the consideration of concrete bases in order to produce a set of valid data in a well defined period of time. The goal is to know exactly the expectations and needs of the target audience in order to adapt the different targeting techniques to be adopted. Also, this approach will make it possible to identify the people that a company wishes to reach in order to know more clearly the role they can play in the market decision-making process. Thus, the manager must have taken into consideration the general behaviour of the targets in relation to the marketing objectives of his company. In this way, he will be able to determine more effectively the approaches to be favoured in order to find the right strategy to reach the targets using a specific message. This approach is not to be taken lightly, as it contributes greatly to matching supply with demand from buyers. To have an effective targeting technique, the best way would be to seek the support of professionals such as Junior Entreprise, who have the necessary skills to guide you through all the essential steps to follow.
A marketing action plan is a set of processes designed to carry out the operations necessary for the success of the marketing strategy to be adopted. This plan must relate the targets, the means to be favoured and the tools necessary to implement these means, the specific objectives to be reached and the maximum time frame that the company has planned for the completion of the activities. On the other hand, the action plan must detail the various operations to be carried out to complete the marketing strategy that the company has chosen to adopt. Therefore, the action plan in question must be concrete, achievable and its effectiveness must be measurable, both in the short and long term. However, meeting all these conditions may not be easy, especially for a company that is still in its infancy in these activities. In fact, the development of this action plan is an important part of the success of a company’s marketing strategy, regardless of its sector of activity. To avoid forgetting important details when developing a marketing action plan, it is highly recommended to contact Junior enterprise, a team composed of several professionals in the field of marketing.
It seems obvious that in order to determine whether a marketing strategy is really effective, a company must set up evaluation mechanisms. In a way, this approach involves finding appropriate ways to measure the results achieved within a well-defined timeframe. Some companies then opt for traditional techniques to measure the impact of their marketing strategy on the behaviour of the various market players, whether they are customers, competitors, the positioning of supply or demand, etc. However, these practices are nowadays highly contested due to their inefficiency as they are based solely on a global study of the market economy. If you decide to call upon entrepreneurs experienced in the elaboration of effective marketing strategies through Junior enterprise, you will have the chance to benefit from an efficiency measurement made with the most recent and efficient tools that ensure a very high degree of precision and take into consideration all the important parameters in the measurement of the effectiveness of a marketing strategy.
Do you draw up your own balance sheet or have it done by an external service provider through outsourcing? This is a cornelian dilemma that many business leaders are facing today. It should be noted that although it is compulsory to draw up a balance sheet at the end of the financial year, entrusting it to a chartered accountant remains optional.
More concretely, a balance sheet is a table that summarises the company’s assets and liabilities, i.e. its liabilities and assets, at a time T. While it is possible to do this yourself, this task can quickly become tedious because it requires advanced accounting knowledge. This is the reason why some entities outsource it.
Drawing up an internal balance sheet therefore implies ensuring that the accounting entries are classified and evaluated on the basis of what the company has (assets) and what it owes (liabilities). In addition, the choice of the right accounting software is also far from being a piece of cake. It must be ensured that the software chosen incorporates the automatic production of the company’s balance sheet from all the accounting entries entered.
When it comes to the choice of software, the entrepreneur has two options: either to acquire this or that software and then install it directly on computer hardware, or to opt for online software.
In order to free oneself from the various constraints arising from bookkeeping, one can very well play the card of outsourcing, or more precisely delegate one’s accounting to a chartered accountant. However, one should only use an accounting firm that is under the jurisdiction of the Ordre des experts comptables and has professional insurance. The accounting activity is rigorously regulated, so it is better not to entrust it to just anyone, because not all chartered accountants are the same.
Internalize or outsource the realization of its balance sheet? The answer to this question must, in general, depend on many parameters such as the organisation of the company, bearing in mind that not all companies necessarily have the ideal organisation to draw up their balance sheet internally, the functioning of the company as well as the strategy it has implemented and its budget.
It should be noted that using an external service provider to draw up the balance sheet is more expensive, but more flexible than hiring an internal employee. Nevertheless, to ensure significant responsiveness, in-house processing is more advantageous.
All professionals are subject to risks. In order to face any incident and to protect its company as well as its staff, the company is supposed to take out a professional insurance policy. So what is professional insurance and what is its purpose? The following lines shed light on this question.
Professional insurance is an insurance mechanism for people who want to insure themselves and defend themselves against incidents in the workplace, because anyone can have an accident at any time. All insurers should not neglect this form of insurance, so that all business leaders can protect themselves and defend the property and any other person working for the benefit of the bosses.
There is no doubt that it is compulsory for the individual concerned to establish the level of protection he needs. He is, for example, free to use a professional construction insurance. This requires a good level of protection in comparison to professional insurance for craftsmen.
This type of insurance is designed to cover damage caused to third parties, whether or not it is linked to a contractually stipulated relationship, and to insure material, immaterial and bodily damage.
Being a business leader requires management and understanding in terms of day-to-day decision-making. You are certainly responsible for all the actions of your company, but also for the actions of your staff. To immunize you against the unexpected, insurance companies offer adequate coverage contracts: professional insurance.
However, if you are a micro-entrepreneur, know that you too can benefit from this type of protection. Although there are no particularities really related to being a micro-entrepreneur in terms of coverage, many insurances are sometimes required.
In order to meet the requirements of all companies, there are different types of professional insurance, to name but a few, such as professional multi-risk insurance, damage insurance, ten-year civil liability insurance, etc.
Many people ask whether professional insurance is compulsory or not. This depends above all on the specific nature of your company. Not all company directors are really subject to the same regulations. It is then up to you to collect information on compulsory insurance according to your field of activity.
Be aware, however, that there are several criteria to consider in your support approach other than legislation. Although most insurance is not required, it is still essential to ensure the stability of your company.